How Data Visualization Helps Enhance the Value of Business Intelligence?

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When standard tables in Excel do not reveal the full picture and there is no way to attract analysts to create reports, services and tools for data visualization come to the rescue.
In this article, we will explain why to visualize data and how to do it correctly, what tools can be used to create Dynamic Custom PDF and interactive dashboards without the help of developers.

Why visualize data?

If you want as many people as possible to read your Facebook post, what will you do? Right, add an interesting picture or photo. This technique works great with reports. Information in graphic form attracts more attention, is easier to understand and helps to quickly convey your message to the audience.
With the help of some data visualization tools such as Custom PDF Generator any visual graphs and dashboards, even complex data sets can be understood very conveniently.
Why does it happen? Because most people in the world are visuals. And if you want most of your colleagues to interact with your data, you need to turn boring tables into beautiful and dynamic graphs by using the best data visualization techniques.

Proper data visualization will bring your business several advantages:

  • Decision making speed: It is easier and faster to conclude by looking at a graph where one of the columns is much higher than all the others. Rather than flipping through several pages of statistics in Google Sheets or Excel.
  • More attracted audience: As we have already said, most people perceive and remember visual information better.
  • High reader engagement: A beautiful bright schedule with a clear message will attract the attention of your readers.
  • A Better understanding of data: Ideal reports are understandable not only to technical specialists, analysts, and Data Scientists but also to the marketing director or SEO and allow each employee to make decisions in their area of ​​responsibility.

Services for data visualization: without involving designers and programmers

We have compiled a list of the most popular and convenient services that will help marketers visualize data.
Every day, marketing teams receive data from social networks, Google Analytics, CRM and other sources, which must be processed and converted into a beautiful and understandable report. Many services allow creating understandable interactive dashboards for your tasks. Data Visualization techniques help in creating Custom PDF documents and sending reports in the form of links by e-mail.

  • Google data studio

The simplest free data visualization service that allows you to quickly summarize, analyze and visualize data in an interactive control panel.

  • Power BI

Microsoft’s free, comprehensive BI platform through which you can quickly process data to make informed decisions. The business intelligence platform combines several products, one of which helps visualized reports, analyze data and correctly evaluate marketing indicators.

  • Tableau

It is the largest and most simplified platform for the user, specializing in data analysis and visualization. It allows you to build spectacular graphics. The main difference from competitors is the ability to combine data from different sources. There is a free and paid version.

  • Chartblocks

A simple application for creating HTML5 diagrams based on various data that correctly display in any browser or device. There are free and paid versions.

  • Plotly

A platform for creating graphs, charts, presentations, datasets, and unique dashboards. Allows you to download data, select visual, and adjust the result.

  • Infogram

It is one of the most famous and simplest data visualization tools. It allows you to build interactive charts and graphs. There are several tariff plans, one of which is free with the most basic features.

  • Datadeck

It allows you to synchronize data from different services and visualize in the form of understandable dashboards. It makes it possible to carry out web analysis, for example, to track conversion, time on the site, keywords, to conduct audience segmentation and more. The marketer sees all the important indicators on an understandable dashboard in real-time.

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